Unless you lived with a tribe deep in the South American rain forest during the early 1990s, you’ve heard of MC Hammer.

The thing I remember most about this man was how he was EVERYWHERE–there was MC Hammer cereal, he had his own Saturday morning cartoon (for some reason I still remember that in the cartoon, he had a pair of magical shoes that turned him into “Hammerman”), and there was, of course, the MC Hammer action figure.

I’m pretty sure that’s the definition of “selling out.”

So now there’s this guy named Cesar Millan–the Dog Whisperer. Cindy and I started watching him when his show first aired on the National Geographic Channel back in 2004. While many people don’t agree with his methods for training dogs, I’ve always appreciated his ability to deal with especially serious cases of troubled dogs.

These days, everyone knows who Cesar Millan is–and of course, people in suits with dollar signs in their eyes must have seen the chance to jump on board the Cesar bandwagon.

Cesar now has an entire line of products at Petco. You can buy Cesar Millan dog food, along with Cesar Millan toys, treats, collars…and even pet stain removers.

I try to picture the developers of this stain remover in a room with Cesar Millan and Cesar going “No…it’s still not right…I cannot yet endorse this product.”

Last week I watched a new episode of The Dog Whisperer. Cesar was trying to help socialize a dog by taking him to a public place.

And what random public place did Cesar choose to take this skittish pooch?

Petco.

It’s Hammertime.