Microchips: Let’s Keep ’em Updated, Folks

microchip.jpgJust a random thought on a Friday morning: When people move, do they update the address registered to their pet’s microchip?

Microchips are pretty great: Your dog gets lost, somebody (hopefully) finds your dog and takes them to the shelter or a vet to get scanned to see if they have a microchip. If they do, they can quickly locate the dog’s owners.

Cue the happy ending.

However, if you’ve moved from San Diego to Eugene, Oregon recently (ahem), and you’ve yet to send your new information to the microchip company, then you’re slacking bigtime, and you risk losing your dog forever.

Hopefully that little scare tactic worked.

So get on it!

Do you trust this headline?

Based on recent headline ratings, 63% of this readership currently trusts the local media, which has an average score of 88% regionally and is currently trending negative.

63%

Media Trust Score63%